Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile applications. Digital Marketing encompasses all marketing efforts that use an electronic device or the internet or Businesses leverage digital channels such as Search Engines, Social Media, Emails, and their websites to connect with current and prospective customers. Marketing your company online is a big deal these days. After all, internet usage has doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses.